Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, people spend more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

71% Of Millennials Search Consumer Reviews Of Professional Services

Over half of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to pick a medical professional or an attorney.

Younger people (age 18-35) are even more inclined to employ a professional based upon online reviews. Only 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

Visitors Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Buying decisions are made quickly.

Online reviews are certainly persuasive, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of clients, who take notice of the number of reviews is presently at 46 percent.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US shoppers consider reviews as 'extremely influential'.

To illustrate the value of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those same consumers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

30% Of Consumers Feel Favorable To A Business Which Reacts To Online Reviews

Communicating with your clients establishes trust. Even something easy like reacting to their reviews and comments can make them feel appreciated.

As you may anticipate, clients who feel this way are happy to spend more money with a business.

Source: Statuslabs

73 Percent Of Customers Believe Customer Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the stats appear more authentic which is what the potential clients are trying to find. Almost a 3rd of customers state written reviews are the only feature that makes them think the websites' reviews are helpful and relevant.

Source: Fan and Fuel

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. People anticipate to see some negative reviews.

Source: Capterra

83 Percent Of Clients Do Not Rely On Advertising

The standard channels to reach customers aren't as influential as they utilized to be. The majority of users who no longer trust advertisements select to pay attention to consumers' suggestions online.

Source: Statuslabs

Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies actually use them.

Although we now understand why consumer reviews are so effective, many businesses apparently do not.

Source: LsaInsider

A Lot Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends show people choose to comment if they had a positive experience, rather than a average or unfavorable one.

Source: Brightlocal

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

Customers Might Invest 31 Percent More With A Business That Has Terrific Reviews

Take note of this statistic. The better other users describe your product or service, the more cash you can charge and consumer review statistics reveal to us precisely just how much more.

Source: Martech Zone

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone