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Negative Reviews Can Improve Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive force for users to devote more time on your site. According to online review stats, individuals devote more than 5 times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
71% Of Millennials Search Consumer Reviews Of Expert Services
Over half of all individuals in need of an expert service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to select a doctor or a legal representative.
Younger people (age 18-35) are even more inclined to hire an expert based on online reviews. Only 19% of millennials will consider hiring a lawyer without any.
Source: Thomson Reuters
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company
The star ranking is the first thing consumers see. Still, users take note of other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA consumers.
Source: Statista
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers anticipate to see some negative reviews.
Source: Capterra
People Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users
Mobile users choose to get things done quicker. Therefore, buying decisions are made rapidly.
Online reviews are undoubtedly convincing, yet online marketers haven't always come to value the power of them.
Source: Martech Zone
89% Of Customers Read A Companies Feedback To Reviews
Not only do a lot of customers read the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the producer states. The reason, producers' descriptions are essentially ads.
Source: Martech Zone
Just 6 Percent Of Customers Don't Trust Customer Reviews At All
According to customer review data, a massive 19% of consumers always rely on online reviews and never ever a buy without reading reviews first.
Source: Statista
USA Buyers View "Product Performance" To Be The Most Helpful Info In Product Reviews
They focus on different elements of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of American consumers.
Source: Statista
70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Most people check out a lot more reviews to get an idea of how the business is really doing. Do not depend upon that figure alone.
Source: Brightlocal
67% Of Customers Suggest Reviews Are A "Very Crucial" Factor When Selecting A Service Provider
When consumers have to pick a service provider, reviews have a huge influence on their decision.
Source: DemandGenReport
53% Of Customers Expect Businesses To Respond Within A Week To Unfavorable Reviews
Online review statistics reveal that 63% of consumer reviews stay without a response. That's too bad, due to the fact that those companies are losing customers that way.
Source: Review Trackers
77% Of Consumers Would Certainly Give A Review If They Were Asked
More than a 35% would leave a review to notify others about their client experience and 24% would most likely direct their review to the business itself.
Over a 26% would want to leave a review to assist other individuals with their decision making process.
Source: Podium
95% Of Disappointed Consumers Will Return To A Business If A Company Deals With Issues Quickly And Effectively
Consumers don't expect you to be perfect. They do anticipate you to take care of things when they go wrong. If there is nothing else a business can do to deal with a concern, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
72% Of Customers Will Not Take Action Before They Read Some Reviews
No matter how alluring your marketing is, you still need consumer reviews. There is no way around it. Clients are still happy to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
83% Of All Younger Clients Were Asked To Post A Review Recently
Of those invited, 80% of clients did leave a review. In general, companies have asked 66% of all clients to give a review on their business.
Source: Brightlocal
A Single Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated content can do miracles in terms of conversions.
A single review can have a massive influence on your business.
A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44 percent boost.
Source: RevLocal
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.
Today's shoppers are smart and want the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.
Source: Statista