88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Data reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Most Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Sometimes a lower rating in fact helps your overall rating.

According to consumer rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social media which can also influence our buying decisions.

According to social reviews data, Facebook impacts over half of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics expose that 4 out of 5 users are more likely to rely on a local business.

Source: RevLocal

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out customer reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

15% Of Consumers Do Not Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15% of prospective clients won't even consider working with a business they can't find opinions about.

Source: Statuslabs

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read a lot more reviews to get a better idea of how business is really doing. Don't depend on that fact alone.

Source: Brightlocal

60% Of Consumers Consult Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.

Reviews and ranking stats reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

Negative Reviews Can Improve Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, people devote more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Overall 2 out of 3 companies have outstanding and awesome scores. Just 5% of companies have a rating below 3 stars.

Source: Brightlocal

98% Of Yelp's Site Visitors Bought From A Business They Discovered On The Website

Typically, 142 million consumers go to Yelp on a monthly basis. This is as good a time as any if you haven't claimed your free Yelp business page.

Source: RevLocal

83 Percent Of Clients Don't Trust Advertising

The standard channels to reach customers aren't as influential as they utilized to be. Many users who no longer trust ads choose to take note of consumers' recommendations online.

Source: Statuslabs