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30% Of Customers Feel Positive About A Business Which Responds To Online Reviews
Keeping in touch with your consumers builds their trust. Even something easy like responding to their remarks and reviews can make them feel valued.
As you may anticipate, clients who feel this way are more willing to invest more money with a company.
Source: Statuslabs
The Average Review Length Has Gotten 65% Shorter Since 2010
Now a days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
89% Of Clients Browse A Companies Replies To Reviews
Not only do the majority of individuals check out the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
89% Of Clients Prefer To Read Reviews On Their Cell Phones
Be it by means of an app or a mobile web browser, people prefer to read reviews on their mobile devices.
Source: Statista
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star score is the first thing customers see. Still, users focus on other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.
Source: Statista
70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people check out much more reviews to get a better idea of how business is actually doing. Do not depend upon that fact alone.
Source: Brightlocal
Many Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends show people choose to comment if they had a positive experience, instead of a mediocre or negative one.
Source: Brightlocal
52% Of Consumers Trust A Product More If It Has Negative Reviews Too
We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers anticipate to see some negative reviews.
Source: Capterra
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Customers
24% of US shoppers consider reviews as 'very influential'.
To illustrate the significance of online reviews and scores, did you understand that 81% of customers will pay more for a product with reviews and those very same consumers are likewise going to accept slower shipping times for such items.
Source: Turntonetworks
Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review data, people spend more than 5 times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
If They Were Asked, 77% Of Consumers Would Definitely Leave A Review
More than a 35% would post a review to inform others about their consumer encounter and 24% would most likely direct their review to the business itself.
Over a 26% would be willing to submit a review to help other individuals with their decision making process.
Source: Podium
83% Of Consumers Don't Rely On Advertising
The conventional channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust advertisements choose to pay attention to consumers' recommendations online.
Source: Statuslabs
49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their number and recency too.
The share of customers, who focus on the variety of reviews is presently at 46%.
Source: Brightlocal
98% Of Yelp's Visitors Purchased From A Business They Discovered On The Website
Typically, 142 million customers check out Yelp monthly. If you have not declared your complimentary Yelp business page, this is as excellent a time as any.
Source: RevLocal