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If They Were Asked, 77% Of Consumers Would Certainly Submit A Review
More than a 35% would post a review to advise others about their consumer encounter and 24% would most likely direct their review to the business itself.
Over a 26% would be willing to submit a review to assist other people with their choice making process.
Source: Podium
A One Star Increase In Rating Can Cause A 5% To 9% Boost In Business Profits
Businesses that treat clients fairly typically succeed, review sites help ensure of that.
Source: Statuslabs
Positive Reviews Motivate 68% Of Consumers To Use Local Businesses
Because the large majority of customers check out reviews, you would want yours to be enticing to brand-new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
American Shoppers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews
When people check out reviews, they focus on various aspects of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of US consumers.
Source: Statista
63.6 Percent Of Customers Go To Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
When it comes to trust, these online review stats show the basic popularity of a website can just go so far.
Source: Review Trackers
Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
95% Of Dissatisfied Consumers Will Go Back To A Company If A Company Takes Care Of Issues Rapidly And Efficiently
Consumers don't expect you to be perfect. They do anticipate you to deal with things when they go wrong. If there is nothing else a company can do to fix a problem, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
Only 44% Of Local Companies Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of businesses in fact use them.
Although we now know why client reviews are so effective, most businesses apparently don't.
Source: LsaInsider
49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency too.
The share of customers, who take note of the variety of reviews is presently at 46 percent.
Source: Brightlocal
52% Of Customers Trust A Product More If It Has Negative Reviews Also
We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Consumers expect to see some negative reviews.
Source: Capterra
A Lot Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have visited a vendor. Online review trends show individuals prefer to comment if they had a positive experience, instead of a average or unfavorable one.
Source: Brightlocal
64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who read customer reviews, concur that it increases their buying confidence.
Businesses use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
More Than Half Of Shoppers Aged 25-34 Published Reviews
According to Statista, the more youthful generations are clearly the more vocal ones.
Source: Statista
61 Percent Of Local Businesses Have A Typical Rating Of 4 To 5 Stars
Generally 2 out of 3 companies have outstanding and awesome ratings. Only 5% of businesses have a ranking below 3 stars.
Source: Brightlocal