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If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. People expect to see some unfavorable reviews.
Source: Capterra
Negative Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people spend more than 5 times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
88% Of Executives Regard Reputation Risk As A Leading Business Issue
Reputation management statistics indicate a business's reputation does not affect simply the clients. Prospective team members also take a look at ratings and take a look at reviews.
Source: Deloitte
61% Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars
Overall two-thirds of businesses have great and exceptional ratings. Just 5% of businesses have a score below 3 stars.
Source: Brightlocal
89% Of Customers Want To Read Reviews Using Their Mobile Devices
Be it via an app or a mobile internet browser, consumers prefer to read reviews on their mobile devices.
Source: Statista
15 Percent Of Consumers Do Not Trust Businesses With No Online Reviews
No trust indicates no interactions. 15% of potential consumers won't even think about doing business with a business they can't find viewpoints about.
Source: Statuslabs
53% Of Consumers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews
Online review stats prove that 63% of customer reviews remain without a response. That's regrettable, because those companies are losing customers that way.
Source: Review Trackers
73% Of Customers Think Customer Reviews Are More Important Than Star And Number Scores
Online review statistics make it clear individuals aren't pleased with scores alone.
Consumer reviews make the stats appear more authentic which is what the would-be consumers are searching for. Nearly a 3rd of customers say written reviews are the only feature that makes them believe the websites' reviews are relevant and helpful.
Source: Fan and Fuel
77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months
Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that companies need to be constantly asking for reviews.
Source: Statuslabs
Software Application Reviews Impact Over 98% Of All Buyers
18 percent of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices
Data reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista