Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Customers

24% of US consumers consider reviews as 'incredibly influential'.

To show the value of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those very same consumers are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, agree that it increases their buying confidence.

Companies utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91 Percent Of Millennials Have Faith In Online Reviews As Much As Loved Ones

Online review statistics place clients' reviews as the most trustworthy source of suggestions. Online reviews usually bring the very same weight as advice from loved ones.

Source: Brightlocal

73 Percent Of Customers Believe Consumer Reviews Are More Vital Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with scores alone.

Written reviews make the stats appear more authentic which is what the prospective customers are looking for. Nearly a third of customers say written reviews are the only function that makes them believe the sites' reviews are beneficial and relevant.

Source: Fan and Fuel

Favorable Reviews Encourage 68% Of Customers To Choose A Local Business

Considering that the vast majority of customers read reviews, you'd want yours to be appealing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses really use them.

Although we now understand why consumer reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

71% Of Millennials Browse Consumer Reviews Of Expert Services

Over half of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to select a doctor or a lawyer.

Young people (age 18-35) are a lot more likely to hire a professional based upon online reviews. Only 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

Online Product Reviews About A Product Can Raise Its Conversion Rate By A Staggering 270%

User review statistics show the purchase likelihood for a product with five reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

Younger people understand the value of being informed. User-generated material has an unassailable influence on consumers.

They will understand what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a brand-new automobile and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read reviews.

With the help of other consumers, you quickly pick a model that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

82 Percent Of Consumers Go To Review Sites Due To The Fact That They Wish To Purchase An Item Or A Service And Want To Get The Truth About The Businesses Product Or Services.

Users come due to the fact that they have actually already formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

98% Of Yelp's Browsers Purchased From A Business They Discovered On The Website

Typically, 142 million consumers check out Yelp monthly. If you have not declared your free Yelp business page, this is as good a time as any.

Source: RevLocal

The Typical Review Length Has Actually Become 65% Much Shorter Since 2010

Currently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

67% Of Customers Claim That Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider

When customers have to select a solution provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

89% Of Customers Browse A Businesses Replies To Reviews

Not only do most customers read the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

89% Of Customers Want To Read Reviews Using Their Cell Phones

Be it through an app or a mobile browser, clients prefer to read reviews on their mobile devices.

Source: Statista