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15% Of Clients Don't Trust Businesses With No Online Reviews
No trust means no interactions. 15 percent of possible customers won't even think about working with a company they can't discover viewpoints about.
Source: Statuslabs
74% Of Regional Businesses Have At Least 1 Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Taking a look at online ratings data, we learnt that a company needs to have an average of 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
86 Percent Of Customers Would Think About Writing A Review For A Business
Your customers are your most valuable resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you give them an excellent experience.
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews World-wide
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
70% Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people read a lot more reviews to get a clear view of how business is actually doing. Don't depend upon that fact alone.
Source: Brightlocal
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies question the integrity of online reviews. However, they understand the enormous impact user scores have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
95% Of Disappointed Customers Will Return To A Business If A Business Makes An Effort To Resolve Problems Rapidly And Efficiently
Clients don't anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there is absolutely nothing else a company can do to fix a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read consumer reviews, concur that it increases their purchasing confidence.
Businesses utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
60% Of Consumers Consult Blog And Social Network Reviews On Their Mobile Phones Before Shopping
In-store purchasing is influenced substantially by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.
Reviews and ranking statistics reveal individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Unfavorable Reviews Can Improve Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review data, people devote more than 5 times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
83% Of All Younger People Were Invited To Post A Review Recently
Of those asked, 80% of customers did leave a review. Overall, companies have actually asked 66% of all customers to post a review on their company.
Source: Brightlocal