89% Of Customers Browse A Businesses Replies To Reviews

Not only do the majority of individuals check out the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

Software Application Reviews Impact Over 98 Percent Of All Buyers

18% of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star rating is the first thing customers see. Still, users focus on other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

Majority Of Customers Won't Utilize A Company If It Has Less Than A 4 Star Rating

This stat is one of numerous that show the significance of online ratings. Now that news of client complete satisfaction travels this quick, keeping your clients happy is more vital than ever.

57% of consumers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked just for organizations with a best five star rating.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, concur that it increases their buying confidence.

Organizations utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can also influence our purchasing decisions.

According to social media reviews statistics, Facebook affects the majority of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats reveal that 4 out of five users are most likely to rely on a local business.

Source: RevLocal

60% Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and score data show people value the viewpoint of peers more than any other content.

Source: Collective Bias

More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review stats put consumers' reviews as the most trustworthy source of suggestions. Online reviews normally bring the exact same weight as advice from family and friends.

Source: Brightlocal

63.6% Of Customers Check Out Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the general popularity of a site can only go so far.

Source: Review Trackers

61 Percent Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Overall two thirds of businesses have good and outstanding ratings. Only 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

89% Of Buyers Prefer To Read Reviews Using Their Mobile Phones

Be it through an app or a mobile internet browser, clients choose to read reviews on their mobile devices.

Source: Statista

Many Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, rather than a negative or mediocre one.

Source: Brightlocal

Because They Desire To Acquire A Product Or A Service And Desire To Get The Facts About The Businesses Items And Services, 82% Of Consumers Go To Review Sites.

Review websites are locations that people go to get the facts about a service, business or item . Users come since they have already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

73 Percent Of Consumers Believe Client Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with scores alone.

Written reviews make the stats appear more genuine which is what the would-be consumers are trying to find. Practically a 3rd of customers say composed reviews are the only function that makes them believe the sites' reviews are useful and pertinent.

Source: Fan and Fuel