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53% Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.
Today's consumers are smart and desire the best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
Online Item Reviews About An Item Can Increase Its Conversion Rate By A Whopping 270%
User review stats reveal the purchase probability for a product with 5 reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews
Online review statistics reveal that 63% of client reviews go on without a reply. That's regrettable, because those businesses are losing consumers that way.
Source: Review Trackers
Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are essentially advertisements.
Source: Martech Zone
86 Percent Of Customers Would Think About Writing A Review For A Business
Your consumers are your most important resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you offer them an excellent experience.
Source: Brightlocal
A One Star Boost In Ranking Can Result In A 5% To 9% Boost In Business Profits
Businesses that treat clients honorably normally succeed, review websites help ensure of that.
Source: Statuslabs
63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the basic popularity of a website can only go so far.
Source: Review Trackers
88% Of Executives View Reputation Risk As A Top Business Concern
Reputation management statistics show a company's reputation doesn't affect simply the customers. Potential team members likewise look at scores and read reviews.
Source: Deloitte
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency too.
The share of clients, who focus on the variety of reviews is presently at 46%.
Source: Brightlocal
61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Generally 2 out of 3 businesses have great and exceptional rankings. Only 5% of companies have a ranking listed below three stars.
Source: Brightlocal
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz