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53 Percent Of Americans Consider Product Reviews And Ratings As The Most Important Part Of Online Shopping.
Today's consumers are smart and want the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
53% Of Customers Anticipate Companies To Reply Within A Week To Negative Reviews
Online review stats clarify that 63% of customer reviews remain without a reaction. That's regrettable, since those companies are losing clients that way.
Source: Review Trackers
Positive Reviews Motivate 68% Of Customers To Choose Local Businesses
Because the vast bulk of customers read reviews, you would want yours to be enticing to brand-new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
72 Percent Of Clients Will Not Take Action Before They Check Out Some Reviews
Irrespective of how enticing your marketing is, you still need client reviews. There's no skirting around it. Consumers are still happy to hear you out, but they rely on other people more.
Source: My Testimonial Engine
60% Of Customers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Prior To Shopping
In-store shopping is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be influenced than women.
Reviews and rating data show individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization
The star rating is the first thing customers see. Still, users take notice of other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.
Source: Statista
More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70%
One negative review is enough for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
88% Of Executives Regard Reputation Risk As A Leading Business Issue
Reputation management stats show a company's reputation doesn't affect simply the consumers. Potential employees likewise look at scores and read reviews.
Source: Deloitte
Due To The Fact That They Desire To Acquire A Service Or An Item And Desire To Get The Truth About The Businesses Items And Services, 82 Percent Of Customers Check Out Review Websites.
Users come due to the fact that they have currently formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.
Source: RevLocal
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
74% Of Regional Companies Have At A Minimum, One Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Taking a look at online scores stats, we discovered that a business needs to have at least 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
The Majority Of People Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are apparently the more opinionated ones.
Source: Statista
Unfavorable Reviews Can Increase Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people devote more than five times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
USA Shoppers Regard "Product Performance" To Be The Most Useful Information In Product Reviews
They focus on various elements of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of USA consumers.
Source: Statista