63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

These online review stats show the general popularity of a site can only presume when it pertains to trust.

Source: Review Trackers

61% Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Overall two thirds of businesses have excellent and exceptional ratings. Just 5% of companies have a ranking below three stars.

Source: Brightlocal

A One Star Boost In Rating Can Result In A 5% To 9% Increase In Business Profits

Businesses that treat customers honorably normally succeed, review sites help make certain of that.

Source: Statuslabs

15 Percent Of Buyers Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of potential consumers won't even think about doing business with a company they can't find opinions about.

Source: Statuslabs

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses actually use them.

Although we now know why consumer reviews are so powerful, a lot of businesses apparently do not.

Source: LsaInsider

Consumers Might Spend 31 Percent More With A Business That Has Great Reviews

Pay attention to this fact. The better other users explain your product or service, the more money you can charge and consumer review statistics show us precisely how much more.

Source: Martech Zone

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Since They Want To Purchase An Item Or A Service And Want To Get The Truth About The Businesses Items And Services, 82% Of Consumers Visit Review Sites.

Review sites are locations that people go to get the facts about a item, service or business . Users come due to the fact that they have currently formed a purchase decision. The bulk of them (89%) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

49% Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of consumers, who pay attention to the number of reviews is presently at 46%.

Source: Brightlocal

98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Website

Generally, 142 million consumers go to Yelp each month. If you haven't claimed your free Yelp business page, this is as great a time as any.

Source: RevLocal

A Lot Of Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to client rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

Over Half Of Customers Won't Use A Business If It Has Less Than A 4 Star Ranking

This stat is among lots of that show the value of online ratings. Now that news of consumer satisfaction travels this quick, keeping your consumers happy is more vital than ever.

57% of consumers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked just for companies with a perfect five star score.

Source: Brightlocal