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The Majority Of People Aged 25-34 Wrote Reviews
According to Statista, the more youthful generations are apparently the more opinionated ones.
Source: Statista
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'always' or 'really often'.
Source: Trust You
People Reading Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users
Mobile users prefer to get things done faster. Therefore, buying decisions are made quickly.
Online reviews are obviously persuasive, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
Reviews Posted On Twitter Can Help Boost Online Sales By 6.46%
Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
15% Of Clients Don't Trust Businesses Without Any Online Reviews
No trust means no interactions. 15 percent of potential clients will not even consider doing business with a company they can't discover viewpoints about.
Source: Statuslabs
When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Element
Statistics reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
53% Of Consumers Expect Businesses To Respond Within A Week To Negative Reviews
Online review statistics prove that 63% of customer reviews stay without a reaction. That's regrettable, because those businesses are losing customers that way.
Source: Review Trackers
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Customers
24% of US consumers consider reviews as 'exceptionally influential'.
To highlight the value of online reviews and scores, did you know that 81% of customers will pay more for an item with reviews and those very same customers are also going to accept slower shipping times for such items.
Source: Turntonetworks
83% Of All Younger Consumers Were Invited To Submit A Review Recently
Of those asked, 80% of customers did submit a review. Overall, companies have asked 66% of all customers to submit a review on their company.
Source: Brightlocal
67% Of Customers Say Reviews Are A "Very Important" Factor When Selecting A Service Provider
Reviews have a massive impact on their decision when clients have to pick a solution provider.
Source: DemandGenReport
Google Accounts For 57.5% Of All Reviews Across The World
Google is in the lead here, followed by Facebook as a far-off second.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers