72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews

Regardless of how attractive your marketing is, you still need customer reviews. There is no skirting around it. Customers are still happy to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

74 Percent Of Regional Businesses Have At Least 1 Google Review

A single review is far from adequate to improve your site's SERP ranking.

Taking a look at online scores stats, we learnt that a business needs to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

73% Of Customers Think Customer Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear people aren't pleased with scores alone.

Written reviews make the stats appear more authentic which is what the potential customers are trying to find. Nearly a 3rd of consumers say composed reviews are the only feature that makes them believe the sites' reviews are useful and relevant.

Source: Fan and Fuel

95% Of Unsatisfied Customers Will Return To A Company If A Company Makes An Effort To Solve Issues Quickly And Efficiently

Customers don't anticipate you to be perfect. They do anticipate you to take care of things when they go wrong. If there's nothing else a company can do to solve an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's consumers are wary and want the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

82 Percent Of Customers Check Out Review Sites Because They Wish To Buy A Service Or An Item And Wish To Get The Facts About The Businesses Services And Products.

Review websites are places that customers go to get the facts about a product, service or business . Users come due to the fact that they have already formed a buying decision. The bulk of them (89%) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Since the vast majority of consumers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read a lot more reviews to get an idea of how the business is really doing. Don't depend on that figure alone.

Source: Brightlocal

77% Of Buyers Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

Software Reviews Influence Over 98 Percent Of All Buyers

18% of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra