52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some negative reviews.

Source: Capterra

American Shoppers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews

When individuals check out reviews, they focus on various elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US clients.

Source: Statista

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'always' or 'extremely frequently'.

Source: Trust You

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a brand-new vehicle and there are several models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly choose one that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, people spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

Online Product Reviews About A Product Can Increase Its Conversion Rate By More Than 270 Percent

User review stats show the purchase possibility for an item with five reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

Most Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

30% Of Consumers Feel Positive About A Company Which Answers Online Reviews

Keeping in touch with your consumers creates trust. Even something like reacting to their reviews and remarks can make them feel valued.

As you might expect, clients who feel this way are more willing to spend more money with a business.

Source: Statuslabs

Because They Desire To Acquire A Product Or A Service And Desire To Get The Truth About The Businesses Items And Services, 82 Percent Of Customers Check Out Review Websites.

Users come because they have actually currently formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

73 Percent Of Customers Believe Client Reviews Are More Important Than Star And Number Scores

Online review data make it clear individuals aren't pleased with ratings alone.

Consumer reviews make the stats appear more genuine which is what the prospective customers are looking for. Almost a 3rd of consumers say composed reviews are the only function that makes them think the sites' reviews are relevant and helpful.

Source: Fan and Fuel

49% Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who take note of the variety of reviews is presently at 46 percent.

Source: Brightlocal

Over Half Of People Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are purportedly the more opinionated ones.

Source: Statista

83% Of All Young Customers Were Asked To Post A Review Recently

Of those asked, 80% of customers did post a review. In general, businesses have actually asked 66% of all clients to submit a review on their company.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, agree that it increases their purchasing confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70% Of Customers Choose To Learn About A Business Via Reviews And Articles, Instead Of Ads

Advertisements are all well and good, however it deserves trying a different approach too. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs

88% Of Executives Consider Reputation Risk As A Top Business Concern

Reputation management stats show a company's reputation does not impact just the consumers. Prospective employees also look at rankings and read reviews.

Source: Deloitte