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Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Factor
Data reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
71% Of Millennials Browse Customer Reviews Of Expert Services
Over half of all people in need of a professional service rely on online reviews.
According to online reviews stats, 59% used online reviews to select a doctor or a legal representative.
Young people (age 18-35) are even more inclined to hire an expert based upon online reviews. Just 19% of millennials will think about employing a lawyer without any.
Source: Thomson Reuters
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star score is the first thing customers see. Still, users focus on other factors also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.
Source: Statista
Clients Might Invest 31 Percent More With A Business That Has Fantastic Reviews
Take notice of this fact. The better other users describe your services or product, the more cash you can charge and consumer review stats reveal to us exactly just how much more.
Source: Martech Zone
83% Of Clients Don't Rely On Advertising
The standard channels to reach consumers aren't as influential as they used to be. The majority of users who no longer trust ads pick to take note of customers' suggestions online.
Source: Statuslabs
98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website
Typically, 142 million customers visit Yelp on a monthly basis. This is as excellent a time as any if you haven't claimed your free Yelp business page.
Source: RevLocal
74 Percent Of Regional Businesses Have At A Minimum, One Google Review
One review is far from adequate to improve your website's SERP ranking.
Taking a look at online scores data, we found out that a company requires to have a minimum of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
Only 6 Percent Of Consumers Don't Trust Consumer Reviews At All
According to customer review data, a massive 19 percent of consumers always rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies doubt the integrity of online reviews. However, they understand the enormous effect user rankings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
30% Of Consumers Feel Comfortable With A Business Which Answers Online Reviews
Staying connected with your customers creates trust. Even something like reacting to their reviews and remarks can make them feel appreciated.
As you may anticipate, customers who feel this way are going to spend more cash with a business.
Source: Statuslabs