Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

If They Were Asked, 77% Of Customers Would Most Likely Post A Review

More than a 35% would do it to educate others about their consumer experience and 24% would most likely direct their review to the company itself.

Over a 26% would want to leave a review to assist other individuals with their decision making process.

Source: Podium

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the maker says. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

72 Percent Of Consumers Will Not Take Action Before They Check Out Some Reviews

Irrespective of how attractive your marketing is, you still need client reviews. There is no skirting around it. Clients are still ready to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

83 Percent Of Consumers Do Not Trust Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements pick to focus on consumers' suggestions online.

Source: Statuslabs

30% Of Customers Feel Comfortable With A Company Which Reacts To Online Reviews

Staying connected with your consumers builds their trust. Even something as simple as reacting to their reviews and comments can make them feel appreciated.

As you may expect, clients who feel this way are more willing to spend more money with a company.

Source: Statuslabs

Positive Reviews Encourage 68% Of Customers To Use Local Businesses

Considering that the large bulk of consumers check out reviews, you'd want yours to be appealing to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the huge effect user ratings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Clients Might Spend 31% More With A Business That Has Fantastic Reviews

Take notice of this statistic. The more detailed other users describe your product and services, the more money you can charge and consumer review stats show us exactly how much more.

Source: Martech Zone

Reviews Posted On Twitter Can Increase Revenues By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

A One Star Increase In Rating Can Cause A 5% To 9% Boost In Business Income

Businesses that treat customers well normally prosper, review websites help make certain of that.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Individuals Want To Read Reviews Using Their Smart Devices

Be it via an app or a mobile browser, customers prefer to read reviews on their mobile phones.

Source: Statista

Because They Want To Acquire A Service Or An Item And Want To Get The Truth About The Businesses Products And Services, 82% Of Customers Visit Review Websites.

Review websites are locations that customers go to get the truth about a business, service or product . Users come because they have actually already formed a purchase decision. The majority of them (89%) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

Half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals understand the worth of being informed. User-generated material has an unassailable influence on customers.

If businesses think of the power of consumer reviews over millennials, they will recognize what they've been losing out on. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect

Statistics reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista