Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they invest at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

Consumers Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, purchasing choices are made quickly.

Online reviews are obviously persuasive, yet marketers have not always come to value the power of them.

Source: Martech Zone

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses

More youthful individuals understand the value of being informed. User-generated content has an indisputable impact on customers.

They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

15 Percent Of Buyers Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of potential clients will not even think about doing business with a company they can't find opinions about.

Source: Statuslabs

73% Of Consumers Think Consumer Reviews Are More Vital Than Star And Number Rankings

Online review data make it clear people aren't pleased with ratings alone.

Consumer reviews make the stats appear more genuine which is what the prospective consumers are looking for. Practically a 3rd of consumers say composed reviews are the only function that makes them think the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

If A Business Handles Issues Quickly And Efficiently, 95% Of Unhappy Customers Will Go Back To A Company

Clients don't expect you to be perfect. They do anticipate you to deal with things when they go wrong. If there's nothing else a company can do to fix a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

Positive Reviews Encourage 68% Of Consumers To Use A Local Business

Since the vast majority of consumers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management stats suggest a business's reputation doesn't impact just the clients. Potential employees also look at scores and read reviews.

Source: Deloitte

When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Element

Statistics reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

72% Of Customers Will Not Take Action Unless They Read Some Reviews

Irrespective of how captivating your marketing is, you still require customer reviews. There's no other way around it. Consumers are still going to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

70% Of Consumers Choose To Find Out About A Business By Means Of Articles And Reviews, Instead Of Ads

Ads are all well and good, but it deserves attempting a different approach as well. Reviews are without a doubt the very best way to find the truth about a service or product.

Source: Statuslabs