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89% Of Customers Prefer To Read Reviews On Their Smart Devices
Be it through an app or a mobile web browser, individuals choose to read reviews on their cell phones.
Source: Statista
98% Of Yelp's Browsers Bought From A Business They Found On The Site
Usually, 142 million consumers go to Yelp every month. This is as great a time as any if you have not claimed your complimentary Yelp business page.
Source: RevLocal
Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses
Since the huge majority of consumers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
88% Of Executives Judge Reputation Risk As A Leading Business Issue
Reputation management statistics show a business's reputation does not affect just the customers. Prospective employees likewise take a look at rankings and read reviews.
Source: Deloitte
53% Of Consumers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review statistics clarify that 63% of consumer reviews stay without a reaction. That's too bad, due to the fact that those companies are losing consumers that way.
Source: Review Trackers
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency as well.
The share of consumers, who take notice of the variety of reviews is presently at 46 percent.
Source: Brightlocal
Due To The Fact That They Desire To Purchase An Item Or A Service And Want To Get The Facts About The Businesses Products And Services, 82 Percent Of Consumers Go To Review Websites.
Users come because they have currently formed a purchase decision. The majority of them (89%) buy within a week of their visit.
Source: RevLocal
USA Consumers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews
They focus on different elements of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of US consumers.
Source: Statista
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
86% Of Consumers Would Consider Writing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the money they spend at your business. If you provide an excellent experience, they will want to share it.
Source: Brightlocal
91% Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review statistics place clients' reviews as the most credible source of recommendations. Online reviews usually carry the exact same weight as advice from loved ones.
Source: Brightlocal
More Than Half Of Shoppers Aged 25-34 Submitted Reviews
According to Statista, the more youthful generations are evidently the more vocal ones.
Source: Statista