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63.6% Of Consumers Go To Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats show the general appeal of a site can just go so far.
Source: Review Trackers
74 Percent Of Regional Businesses Have At Least One Google Review
One review is far from enough to enhance your website's SERP ranking.
Looking at online scores data, we learnt that a business needs to have a minimum of 40 reviews before people "Award" it with a star.
Source: Brightlocal
95% Of Unsatisfied Customers Will Return To A Company If A Company Deals With Issues Quickly And Effectively
Consumers do not anticipate you to be perfect. When things go wrong, they do expect you to remedy things. If there's absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
30% Of Consumers Feel Positive About A Company Which Responds To Online Reviews
Communicating with your customers creates trust. Even something like responding to their comments and reviews can make them feel valued.
As you might anticipate, clients who feel this way are happy to spend more money with a business.
Source: Statuslabs
Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the maker says. The reason, makers' descriptions are generally ads.
Source: Martech Zone
70% Of Customers Prefer To Learn About A Business Through Reviews And Posts, Instead Of Advertisements
Ads are all well and good, but it's worth trying a different approach too. Reviews are by far the very best method to find the truth about a service or product.
Source: Statuslabs
One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
Younger individuals understand the worth of being informed. User-generated material has an indisputable effect on consumers.
They will recognize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Because the large bulk of customers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Customers Could Spend 31 Percent More With A Business That Has Excellent Reviews
Pay attention to this fact. The more detailed other users explain your product and services, the more cash you can charge and customer review stats reveal to us precisely how much more.
Source: Martech Zone
88% Of Executives Judge Reputation Risk As A Top Business Issue
Reputation management statistics show a business's reputation doesn't impact just the clients. Potential employees also look at ratings and read reviews.
Source: Deloitte
Clients Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done quicker. For that reason, buying choices are made quickly.
Online reviews are undoubtedly convincing, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
Only 6% Of Customers Do Not Trust Customer Reviews At All
According to consumer review data, a tremendous 19% of customers constantly trust online reviews and never ever a make a purchase without checking out reviews.
Source: Statista