Most Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to consumer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

86% Of Customers Would Think About Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the cash they invest at your business. They will be willing to share it if you give them a great experience.

Source: Brightlocal

Google Represents 57.5% Of All Reviews Globally

Google is in the lead here, followed by Facebook as a far-off second.

These the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

60% Of Customers Seek Advice From Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being two times as likely to be affected than women.

Reviews and ranking data reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies doubt the integrity of online reviews. However, they realize the massive effect user scores have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

98% Of Yelp's Visitors Bought From A Business They Discovered On The Site

Typically, 142 million consumers visit Yelp every month. This is as good a time as any if you haven't claimed your totally free Yelp business page.

Source: RevLocal

Software Reviews Impact Over 98% Of All Purchasers

18% of software purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses in fact make use of them.

Although we now understand why customer reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

74 Percent Of Regional Businesses Have At A Minimum, One Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Looking at online scores data, we discovered that a business needs to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

72% Of Consumers Will Not Take Action Unless They Read Some Reviews

No matter how eye-catching your marketing is, you still require consumer reviews. There is no skirting around it. Customers are still ready to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

73% Of Consumers Believe Client Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Written reviews make the stats appear more genuine which is what the prospective customers are looking for. Nearly a third of consumers say composed reviews are the only feature that makes them think the websites' reviews are beneficial and pertinent.

Source: Fan and Fuel

91% Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review statistics position clients' reviews as the most trustworthy source of recommendations. Online reviews normally carry the very same weight as recommendations from loved ones.

Source: Brightlocal

77% Of Clients Would Likely Leave A Review If They Were Asked

More than a 35% would leave a review to advise others about their client experience and 24% would likely direct their review to the business itself.

Over a 26% would want to leave a review to assist other people with their choice making process.

Source: Podium