86% Of Customers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they spend at your business. If you provide an excellent experience, they will be willing to share it.

Source: Brightlocal

If A Business Makes An Effort To Resolve Problems Rapidly And Effectively, 95% Of Dissatisfied Consumers Will Return To A Business

Consumers do not expect you to be perfect. They do expect you to fix things when they go wrong. If there's nothing else a business can do to solve an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element

Data reveal that reviews were more successful than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

Younger individuals understand the worth of being informed. User-generated content has an indisputable effect on consumers.

If businesses think of the power of client reviews over millennials, they will recognize what they've been missing out on. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

72 Percent Of Consumers Will Not Take Action Unless They Check Out Some Reviews

No matter how captivating your marketing is, you still require consumer reviews. There is no way around it. Consumers are still going to hear you out, but they trust other people more.

Source: My Testimonial Engine

73 Percent Of Consumers Believe Consumer Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear individuals aren't pleased with scores alone.

Client reviews make the stats appear more genuine which is what the prospective consumers are trying to find. Practically a third of customers say written reviews are the only feature that makes them think the websites' reviews are beneficial and relevant.

Source: Fan and Fuel

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

15% Of Visitors Don't Trust Businesses With No Online Reviews

No trust implies no interactions. 15 percent of potential customers will not even think about doing business with a company they can't find opinions about.

Source: Statuslabs

60% Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With men being two times as likely to be affected than women.

Reviews and rating stats reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

Google Accounts For 57.5 Percent Of All Reviews Around The World

Google is in the lead here, followed by Facebook as a distant second.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

Consumers Checking Out Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Therefore, purchasing choices are made quickly.

Online reviews are obviously convincing, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270%

User review stats reveal the purchase probability for an item with five reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star rating is the first thing consumers see. Still, users take notice of other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

A One Star Increase In Score Can Result In A 5% To 9% Increase In Business Revenue

Businesses that treat clients fairly normally prosper, review websites help ensure of that.

Source: Statuslabs

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. However, they recognize the enormous effect user rankings have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc