86% Of Customers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they spend at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Software Reviews Impact Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Favorable Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Since the vast bulk of customers check out reviews, you'd want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Over Half Of Consumers Aged 25 To 34 Published Reviews

According to Statista, the younger generations are evidently the more opinionated ones.

Source: Statista

Negative Reviews Can Improve Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review stats, individuals devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies actually use them.

Although we now understand why client reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out many more reviews to get a clear view of how business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

74% Of Regional Companies Have At A Minimum, One Google Review

One review is far from enough to enhance your website's SERP ranking.

Taking a look at online rankings statistics, we found out that a company requires to have at least 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Google Accounts For 57.5 Percent Of All Reviews Globally

Google is in the lead here, followed by Facebook as a distant second.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

83% Of Clients Don't Trust Advertising

The traditional channels to reach customers aren't as influential as they used to be. Many users who no longer trust advertisements select to take notice of clients' recommendations online.

Source: Statuslabs

Over Half Of Consumers Won't Use A Business If It Has Less Than A 4 Star Ranking

This stat is among many that highlight the importance of online scores. Now that news of client satisfaction travels this quick, keeping your customers delighted is more vital than ever.

57 percent of consumers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked just for companies with a perfect five star rating.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

Younger individuals understand the worth of being informed. User-generated material has an indisputable effect on customers.

They will understand what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

71% Of Millennials Browse Customer Reviews Of Professional Services

Majority of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to pick a legal representative or a physician.

Young people (age 18-35) are a lot more likely to hire an expert based upon online reviews. Only 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters