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72 Percent Of Customers Will Not Take Action Before They Read Some Reviews
Regardless of how enticing your marketing is, you still need customer reviews. There is no other way around it. Consumers are still willing to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Statistics reveal that reviews were more effective than Television ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
74% Of Local Companies Have At Least 1 Google Review
One review is far from enough to enhance your website's SERP ranking.
Taking a look at online rankings stats, we learnt that a business requires to have an average of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well
We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. People anticipate to see some negative reviews.
Source: Capterra
Over Half Of Customers Aged 25 To 34 Submitted Reviews
According to Statista, the younger generations are seemingly the more vocal ones.
Source: Statista
Positive Reviews Motivate 68% Of Consumers To Choose A Local Business
Since the huge bulk of consumers read reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Clients Might Spend 31 Percent More With A Business That Has Fantastic Reviews
Take note of this fact. The better other users describe your product or service, the more money you can charge and consumer review stats show us precisely how much more.
Source: Martech Zone
The Typical Review Length Has Become 65% Shorter Since 2010
Presently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars
Typically two-thirds of businesses have excellent and awesome rankings. Just 5% of companies have a score listed below 3 stars.
Source: Brightlocal
53 Percent Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and desire the best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the purchasing decision.
Source: Statista