52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how excellent your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, individuals devote more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

98% Of Yelp's Website Visitors Bought From A Business They Found On The Website

Normally, 142 million customers visit Yelp each month. If you have not declared your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

53% Of Customers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of consumer reviews stay without a reaction. That's too bad, because those companies are losing clients that way.

Source: Review Trackers

Consumers Might Invest 31% More With A Business That Has Excellent Reviews

Take note of this statistic. The better other users explain your product and services, the more money you can charge and consumer review stats reveal to us exactly just how much more.

Source: Martech Zone

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the huge impact user scores have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

83% Of All Younger Buyers Were Asked To Give A Review Recently

Of those invited, 80% of clients did leave a review. Overall, companies have asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

73 Percent Of Consumers Think Consumer Reviews Are More Crucial Than Star And Number Ratings

Online review data make it clear individuals aren't satisfied with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the would-be clients are searching for. Almost a third of customers state written reviews are the only function that makes them believe the websites' reviews are appropriate and beneficial.

Source: Fan and Fuel

Positive Reviews Motivate 68% Of Consumers To Choose Local Businesses

Since the vast majority of consumers check out reviews, you'd want yours to be inviting to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

The Majority Of Popular Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower rating really helps your overall rating.

According to consumer rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

15 Percent Of Visitors Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of potential consumers will not even think about doing business with a business they can't find opinions about.

Source: Statuslabs