More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

15% Of Consumers Don't Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15 percent of prospective customers won't even think about working with a business they can't find viewpoints about.

Source: Statuslabs

82% Of Consumers Visit Review Websites Since They Want To Purchase A Product Or A Service And Want To Get The Truth About Business Services And Products.

Users come because they have already formed a buying decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can likewise influence our purchasing preferences.

According to social media reviews data, Facebook affects over half of users' purchase choices.

Facebook reviews stats expose that four out of 5 users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read a lot more reviews to get a clear view of how the business is really doing. Don't depend on that figure alone.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out customer reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the enormous impact user scores have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

98 Percent Of Yelp's Site Visitors Purchased From A Business They Found On The Website

Typically, 142 million consumers check out Yelp each month. If you haven't claimed your free Yelp business page, this is as good a time as any.

Source: RevLocal

52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.

Source: Capterra

61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Generally two thirds of businesses have excellent and good scores. Just 5% of companies have a score listed below three stars.

Source: Brightlocal

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies really use them.

Although we now understand why client reviews are so powerful, the majority of businesses apparently don't.

Source: LsaInsider

67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

Reviews have a massive impact on their decision when consumers have to choose a solution provider.

Source: DemandGenReport

US Shoppers View "Product Performance" To Be The Most Useful Info In Product Reviews

When people read reviews, they focus on various aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

The Majority Of Customers Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are clearly the more vocal ones.

Source: Statista