Because They Want To Acquire An Item Or A Service And Want To Get The Truth About The Businesses Products And Services, 82% Of Customers Go To Review Websites.

Users come because they have currently formed a buying decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. People expect to see some negative reviews.

Source: Capterra

30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews

Corresponding with your consumers creates trust. Even something easy like reacting to their remarks and reviews can make them feel valued.

As you may expect, clients who feel this way are ready to spend more cash with a business.

Source: Statuslabs

Positive Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Given that the large majority of consumers read reviews, you'd want yours to be appealing to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a new car and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other customers, you quickly decide on one that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Data reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

60% Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and ranking stats reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review stats position customers' reviews as the most reliable source of recommendations. Online reviews normally carry the very same weight as advice from friends and family.

Source: Brightlocal

74% Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online rankings statistics, we discovered that a company requires to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal