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Only 44% Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of companies really use them.
Although we now understand why customer reviews are so effective, many businesses apparently do not.
Source: LsaInsider
83% Of All Younger Customers Were Asked To Give A Review Recently
Of those asked, 80% of consumers did give a review. In general, companies have asked 66% of all customers to leave a review on their business.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People anticipate to see some unfavorable reviews.
Source: Capterra
Consumers Might Invest 31 Percent More With A Business That Has Terrific Reviews
Pay attention to this statistic. The better other users explain your service or product, the more cash you can charge and consumer review statistics show us exactly how much more.
Source: Martech Zone
US Consumers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews
When people check out reviews, they concentrate on various aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA customers.
Source: Statista
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read consumer reviews, agree that it increases their buying confidence.
Organizations utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
71% Of Millennials Search Consumer Reviews Of Expert Services
More than half of all people in need of an expert service rely on online reviews.
According to online reviews data, 59% utilized online reviews to choose a lawyer or a medical professional.
Younger people (age 18-35) are even more likely to hire a professional based upon online reviews. Just 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics show the basic popularity of a site can just go so far.
Source: Review Trackers
30% Of Consumers Feel Comfortable With A Business Which Answers Online Reviews
Communicating with your consumers creates trust. Even something easy like reacting to their reviews and comments can make them feel valued.
As you may expect, customers who feel this way are going to invest more cash with a business.
Source: Statuslabs
Negative Reviews Can Improve Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, people devote more than 5 times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
74 Percent Of Regional Companies Have At A Minimum, One Google Review
One review is far from sufficient to improve your website's SERP ranking.
Looking at online rankings stats, we discovered that a company requires to have a minimum of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you want to buy a brand-new automobile and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.
With the help of other customers, you quickly choose a model that works for you. That's how positive reviews convert consumers into clients.
Source: Consumer Affairs