53% Of Consumers Anticipate Companies To Respond Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of customer reviews go on without a reply. That's too bad, since those businesses are losing clients that way.

Source: Review Trackers

Favorable Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Because the huge majority of consumers read reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

Consumers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Purchasing decisions are made quickly.

Online reviews are certainly convincing, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a new automobile and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other customers, you quickly select a model that works for you. That's how favorable reviews convert customers into clients.

Source: Consumer Affairs

82 Percent Of Consumers Go To Review Sites Because They Wish To Purchase A Service Or A Product And Want To Get The Facts About The Businesses Products And Services.

Review websites are places that customers go to get the facts about a item, business or service . Because they have actually already formed a purchase decision, users come. The bulk of them (89%) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

83% Of All Younger Consumers Were Invited To Post A Review Recently

Of those invited, 80% of consumers did post a review. In general, businesses have asked 66% of all clients to leave a review on their business.

Source: Brightlocal

74 Percent Of Local Companies Have At A Minimum, One Google Review

A single review is far from adequate to improve your website's SERP ranking.

Looking at online ratings stats, we discovered that a company requires to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal

70 Percent Of Consumers Choose To Learn About A Business By Means Of Reviews And Posts, Instead Of Advertisements

Ads are all well and good, however it deserves trying a different approach also. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star rating is the first thing consumers see. Still, users take note of other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

90 Percent Of Individuals Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about very first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Factor

Statistics reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social media which can likewise affect our purchasing preferences.

According to social media reviews stats, Facebook impacts more than half of users' purchase choices.

Facebook reviews stats expose that four out of 5 users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz