Over Half Of Consumers Will Not Utilize An Organisation If It Has Less Than A 4 Star Rating

This stat is among many that illustrate the significance of online ratings. Now that news of consumer complete satisfaction travels this fast, keeping your clients happy is more crucial than ever.

57 percent of customers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked just for businesses with an ideal five star rating.

Source: Brightlocal

89% Of Customers Want To Read Reviews On Their Cell Phones

Be it through an app or a mobile internet browser, people today choose to read reviews on their phones.

Source: Statista

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270%

User review stats show the purchase possibility for an item with five reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

Google Represents 57.5 Percent Of All Reviews World-wide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of companies actually use them.

Although we now know why customer reviews are so effective, many businesses apparently don't.

Source: LsaInsider

89% Of Customers Read A Businesses Feedback To Reviews

Not only do most customers read the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers expect to see some negative reviews.

Source: Capterra

American Buyers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews

When individuals check out reviews, they concentrate on various elements of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of American clients.

Source: Statista

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends show people prefer to comment if they had a positive experience, instead of a average or negative one.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review data, individuals devote more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

82 Percent Of Customers Visit Review Websites Because They Wish To Purchase A Service Or A Product And Wish To Get The Truth About Business Services And Products.

Review sites are locations that customers go to get the facts about a service, business or item . Users come since they have currently formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users focus on other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone