More Than Half Of Consumers Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are reportedly the more opinionated ones.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a new car and there are several models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other consumers, you quickly choose one that works for you. That's how favorable reviews transform customers into consumers.

Source: Consumer Affairs

67% Of Consumers Admit Reviews Are A "Very Important" Factor When Picking A Service Provider

Reviews have a huge impact on their decision when clients have to choose a solution provider.

Source: DemandGenReport

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of US Clients

24% of US shoppers consider reviews as 'exceptionally influential'.

To illustrate the significance of online reviews and rankings, did you understand that 81% of customers will pay more for a product with reviews and those exact same clients are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

Just 6 Percent Of Customers Don't Rely On Consumer Reviews At All

According to customer review data, a tremendous 19 percent of customers constantly rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

77% Of Users Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies doubt the integrity of online reviews. However, they understand the massive effect user rankings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

70 Percent Of Consumers Choose To Discover A Business By Means Of Reviews And Articles, Rather Than Ads

Ads are all well and good, but it's worth attempting a different approach also. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs

72 Percent Of Clients Won't Take Action Unless They Read Some Reviews

Irrespective of how appealing your marketing is, you still require customer reviews. There's no other way around it. Customers are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

One-half Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger people know the value of being informed. User-generated material has an indisputable effect on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

61% Of Local Businesses Have A Typical Rating Of 4 To 5 Stars

Overall two-thirds of companies have great and awesome ratings. Only 5% of businesses have a rating below 3 stars.

Source: Brightlocal

53% Of Consumers Anticipate Businesses To Reply Within A Week To Negative Reviews

Online review stats prove that 63% of consumer reviews go on without a reply. That's too bad, due to the fact that those businesses are losing customers that way.

Source: Review Trackers

64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read customer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

49 Percent Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of consumers, who take notice of the number of reviews is currently at 46 percent.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management stats show a company's reputation does not impact just the customers. Prospective employees likewise look at scores and take a look at reviews.

Source: Deloitte