83 Percent Of Clients Don't Trust Advertising

The conventional channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements pick to take note of clients' recommendations online.

Source: Statuslabs

89% Of Customers Read A Businesses Replies To Reviews

Not only do most consumers read the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Clients

24% of US consumers consider reviews as 'extremely influential'.

To show the importance of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those same customers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

70% Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out much more reviews to get a clear view of how the business is in fact doing. Do not depend on that figure alone.

Source: Brightlocal

Positive Reviews Motivate 68% Of Customers To Choose Local Businesses

Since the huge majority of customers check out reviews, you'd want yours to be inviting to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

61% Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Generally two thirds of companies have great and exceptional scores. Just 5% of companies have a ranking listed below three stars.

Source: Brightlocal

98% Of Yelp's Site Visitors Bought From A Business They Found On The Website

Typically, 142 million consumers go to Yelp monthly. If you have not declared your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

74% Of Regional Businesses Have At Least 1 Google Review

A single review is far from adequate to improve your site's SERP ranking.

Taking a look at online rankings stats, we found out that a company requires to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a new car and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other people, you quickly choose one that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

Google Represents 57.5 Percent Of All Reviews Across The Globe

Google is in the lead here, followed by Facebook as a remote second.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies actually make use of them.

Although we now understand why client reviews are so powerful, most businesses apparently don't.

Source: LsaInsider