Many Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends show people choose to comment if they had a positive experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

Consumers Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Therefore, purchasing decisions are made rapidly.

Online reviews are certainly persuasive, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star rating is the first thing consumers see. Still, users pay attention to other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States consumers.

Source: Statista

Reviews Posted On Twitter Can Boost Online Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Half Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger individuals understand the worth of being informed. User-generated content has an indisputable impact on consumers.

If businesses stop to consider the power of client reviews over millennials, they will understand what they've been missing out on. Older people are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Positive Reviews Encourage 68% Of Consumers To Choose A Local Business

Since the vast bulk of consumers check out reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the maker states. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Generally, 142 million customers check out Yelp on a monthly basis. If you have not declared your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

Software Application Reviews Influence Over 98 Percent Of All Buyers

18% of software purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review statistics show the general popularity of a site can only go so far when it pertains to trust.

Source: Review Trackers

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the huge effect user ratings have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

77% Of Clients Would Post A Review If They Were Asked

More than a 35% would leave a review to notify others about their client experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would want to leave a review to assist other people with their choice making process.

Source: Podium

77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

Majority Of Customers Will Not Use A Business If It Has Less Than A 4 Star Rating

This stat is one of lots of that illustrate the significance of online rankings. Now that news of customer complete satisfaction travels this quick, keeping your customers happy is more crucial than ever.

57 percent of consumers have searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11 percent looked just for organizations with a best five star rating.

Source: Brightlocal

15 Percent Of People Do Not Trust Businesses Without Online Reviews

No trust suggests no interactions. 15 percent of prospective customers will not even consider doing business with a company they can't discover viewpoints about.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone