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More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%
One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
89% Of Clients Read A Companies Reactions To Reviews
Not only do most clients check out the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
15% Of Consumers Do Not Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15 percent of possible customers will not even consider working with a company they can't discover viewpoints about.
Source: Statuslabs
The Typical Review Length Has Gotten 65% Much Shorter Since 2010
Lately reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet from twitter.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star ranking is the first thing customers see. Still, users take note of other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States customers.
Source: Statista
Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions
Facebook is presently the most popular social network which can also influence our buying decisions.
According to social reviews statistics, Facebook affects the majority of users' purchase choices.
Facebook reviews statistics reveal that four out of 5 users are most likely to rely on a local business if it has favorable reviews.
Source: RevLocal
86% Of Customers Would Think About Composing A Review For A Business
Your consumers are your most important resource, and it's not just because of the cash they invest at your business. They will be ready to share it if you give them a good experience.
Source: Brightlocal
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Clients
24% of US buyers consider reviews as 'incredibly influential'.
To illustrate the importance of online reviews and scores, did you understand that 81 percent of consumers will pay more for an item with reviews and those exact same consumers are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks
89% Of Buyers Choose To Read Reviews On Their Smartphones
Be it through an app or a mobile web browser, people today prefer to read reviews on their phones.
Source: Statista
83% Of Clients Don't Trust Advertising
The traditional channels to reach consumers aren't as prominent as they utilized to be. Many users who no longer trust advertisements select to focus on customers' recommendations online.
Source: Statuslabs
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.
Source: Capterra
Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Businesses
More youthful individuals know the worth of being informed. User-generated content has an indisputable impact on customers.
They will recognize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Earnings
Businesses that treat clients well typically succeed, review websites help make certain of that.
Source: Statuslabs