Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the maker says. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

89% Of Consumers Like To Read Reviews On Their Smartphones

Be it via an app or a mobile internet browser, most people choose to read reviews on their mobile phones.

Source: Statista

Just 6 Percent Of Customers Don't Trust Client Reviews At All

According to customer review statistics, a tremendous 19% of consumers always trust online reviews and never a make a purchase without reading reviews.

Source: Statista

77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

83% Of All Young Consumers Were Asked To Leave A Review Recently

Of those asked, 80% of clients did leave a review. Overall, companies have actually asked 66% of all consumers to leave a review on their company.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

The Typical Review Word Count Has Actually Become 65% Shorter Since 2010

Lately reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the huge impact user ratings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

15% Of Clients Don't Trust Businesses Without Online Reviews

No trust indicates no interactions. 15% of potential consumers won't even consider doing business with a company they can't find viewpoints about.

Source: Statuslabs

98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Site

Typically, 142 million consumers visit Yelp each month. This is as great a time as any if you haven't declared your totally free Yelp business page.

Source: RevLocal

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review statistics show the general appeal of a site can just go so far when it pertains to trust.

Source: Review Trackers

83% Of Customers Do Not Rely On Advertising

The standard channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust ads choose to pay attention to customers' suggestions online.

Source: Statuslabs

Software Application Reviews Influence Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

30% Of Customers Feel Favorable To A Business Which Answers Online Reviews

Keeping in touch with your consumers establishes trust. Even something as basic as responding to their comments and reviews can make them feel valued.

As you may expect, clients who feel this way are ready to spend more cash with a company.

Source: Statuslabs

60% Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being twice as likely to be influenced than women.

Reviews and ranking data show individuals value the opinion of peers more than any other material.

Source: Collective Bias

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone