73% Of Consumers Think Consumer Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear individuals aren't pleased with ratings alone.

Customer reviews make the stats appear more genuine which is what the would-be consumers are trying to find. Nearly a third of consumers say written reviews are the only feature that makes them think the sites' reviews are beneficial and pertinent.

Source: Fan and Fuel

The Typical Review Length Has Become 65% Much Shorter Since 2010

At this present time reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270%

User review statistics show the purchase probability for an item with 5 reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

77% Of Consumers Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

The Majority Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends show individuals choose to comment if they had a positive experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People anticipate to see some negative reviews.

Source: Capterra

88% Of Executives Regard Reputation Risk As A Leading Business Concern

Reputation management statistics indicate a business's reputation doesn't affect simply the consumers. Potential team members also take a look at rankings and read reviews.

Source: Deloitte

64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read client reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Over Half Of Individuals Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are purportedly the more opinionated ones.

Source: Statista

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

15 Percent Of People Don't Trust Businesses Without Having Online Reviews

No trust means no interactions. 15% of prospective consumers won't even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

American Buyers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews

When people check out reviews, they focus on different aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American clients.

Source: Statista

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US shoppers consider reviews as 'incredibly influential'.

To illustrate the importance of online reviews and ratings, did you understand that 81 percent of customers will pay more for a product with reviews and those very same customers are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

A Single Business Review Can Raise Its Conversions By 10%

Online review statistics reveal user-generated content can do wonders in terms of conversions.

A single review can have a substantial influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44% increase.

Source: RevLocal

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone