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60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping
In-store shopping is affected significantly by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.
Reviews and rating data reveal people value the viewpoint of peers more than any other material.
Source: Collective Bias
The Majority Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a mediocre or negative one.
Source: Brightlocal
Online Item Reviews About An Item Can Increase Its Conversion Rate By A Whopping 270 Percent
User review stats show the purchase likelihood for a product with 5 reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive force for users to devote more time on your site. According to online review stats, people devote more than 5 times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
73 Percent Of Customers Believe Consumer Reviews Are More Important Than Star And Number Scores
Online review statistics make it clear individuals aren't pleased with ratings alone.
Consumer reviews make the stats appear more genuine which is what the potential clients are searching for. Almost a third of customers state written reviews are the only function that makes them think the sites' reviews are appropriate and beneficial.
Source: Fan and Fuel
86 Percent Of Customers Would Consider Composing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the cash they invest at your business. If you give them a great experience, they will be willing to share it.
Source: Brightlocal
Fifty Percent Of All Millennial's "Always" Read Online Reviews For Companies
More youthful individuals understand the value of being informed. User-generated content has an indisputable impact on customers.
If businesses think of the power of consumer reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
15% Of Visitors Don't Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15 percent of prospective customers won't even think about doing business with a business they can't find viewpoints about.
Source: Statuslabs
Positive Reviews Motivate 68 Percent Of Customers To Choose Local Businesses
Because the large bulk of consumers check out reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
89% Of Consumers Want To Read Reviews Using Their Mobile Devices
Be it through an app or a mobile web browser, folks prefer to read reviews on their cell phones.
Source: Statista
61% Of Regional Businesses Have An Average Score Of 4 To 5 Stars
Generally two-thirds of businesses have great and outstanding ratings. Only 5% of businesses have a ranking listed below three stars.
Source: Brightlocal
88% Of Executives Judge Reputation Risk As A Leading Business Issue
Reputation management stats indicate a company's reputation does not affect just the customers. Potential employees likewise look at ratings and read reviews.
Source: Deloitte