If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. People anticipate to see some unfavorable reviews.

Source: Capterra

77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, individuals spend more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the basic popularity of a site can just presume when it pertains to trust.

Source: Review Trackers

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

91 Percent Of Millennials Trust Online Reviews As Much As Family And Friends

Online review statistics place consumers' reviews as the most reliable source of suggestions. Online reviews generally bring the exact same weight as suggestions from family and friends.

Source: Brightlocal

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Businesses

More youthful individuals know the value of being informed. User-generated material has an unassailable effect on customers.

They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

73 Percent Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear people aren't satisfied with ratings alone.

Written reviews make the stats appear more genuine which is what the would-be customers are trying to find. Practically a 3rd of customers say composed reviews are the only function that makes them believe the sites' reviews are relevant and helpful.

Source: Fan and Fuel

77% Of Clients Would Give A Review If They Were Asked

More than a 35% would do it to notify others about their client experience and 24% would likely direct their review to the company itself.

Over a 26% would want to post a review to help other individuals with their choice making process.

Source: Podium

Reviews Published On Twitter Can Help Improve Online Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who read customer reviews, concur that it increases their buying confidence.

Organizations use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If A Business Manages To Fix Issues Rapidly And Efficiently, 95% Of Unsatisfied Consumers Will Return To A Company

Customers do not anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there's nothing else a business can do to resolve a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses really utilize them.

Although we now understand why consumer reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

90% Of Site Visitors Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about very first impressions?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone