Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

More youthful individuals understand the value of being informed. User-generated material has an unassailable influence on consumers.

If businesses stop to consider the power of client reviews over millennials, they will realize what they've been missing out on. Older people are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Overall 2 out of 3 companies have outstanding and awesome scores. Just 5% of companies have a score below 3 stars.

Source: Brightlocal

60% Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With men being twice as likely to be affected than women.

Reviews and score data reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they understand the massive effect user rankings have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of consumers, who take notice of the variety of reviews is presently at 46 percent.

Source: Brightlocal

83% Of Consumers Don't Trust Advertising

The traditional channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust advertisements pick to pay attention to customers' recommendations online.

Source: Statuslabs

Many Best-selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review statistics reveal the general appeal of a website can just presume when it comes to trust.

Source: Review Trackers

A Solitary Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated content can do wonders in terms of conversions.

A single review can have a massive impact on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44 percent increase.

Source: RevLocal

Reviews Posted On Twitter Can Boost Revenues By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

Online Product Reviews About An Item Can Increase Its Conversion Rate By A Whopping 270%

User review stats reveal the purchase possibility for an item with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

72 Percent Of Consumers Will Not Take Action Unless They Read Some Reviews

No matter how attractive your marketing is, you still require consumer reviews. There is no other way around it. Customers are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

USA Shoppers View "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on various aspects of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American clients.

Source: Statista

If A Company Deals With Issues Rapidly And Efficiently, 95% Of Dissatisfied Customers Will Go Back To A Company

Consumers don't expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there is absolutely nothing else a business can do to fix an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'exceptionally influential'.

To highlight the importance of online reviews and rankings, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same consumers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks