Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the producer states. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

A One Star Boost In Score Can Lead To A 5% To 9% Boost In Business Earnings

Businesses that treat consumers fairly typically flourish, review sites help make sure of that.

Source: Statuslabs

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read customer reviews, agree that it increases their buying confidence.

Companies utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

49% Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of clients, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a brand-new vehicle and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to choose a model that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review statistics show the general appeal of a website can just presume when it comes to trust.

Source: Review Trackers

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'constantly' or 'extremely often'.

Source: Trust You

98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Site

Usually, 142 million consumers check out Yelp on a monthly basis. If you have not declared your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

United States Shoppers View "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of USA customers.

Source: Statista

70% Of Consumers Choose To Learn About A Business Via Articles And Reviews, Instead Of Ads

Ads are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the very best way to discover the truth about a service or product.

Source: Statuslabs

Consumers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Purchasing choices are made quickly.

Online reviews are undoubtedly persuasive, yet marketers have not always come to value the power of them.

Source: Martech Zone

82 Percent Of Consumers Check Out Review Sites Since They Want To Buy A Product Or A Service And Want To Get The Truth About The Businesses Services And Products.

Review websites are locations that people go to get the truth about a business, product and services . Users come due to the fact that they have actually currently formed a buying decision. The majority of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

Most Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to customer rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

83% Of All Young People Were Invited To Give A Review Recently

Of those asked, 80% of consumers did leave a review. Overall, businesses have asked 66% of all customers to submit a review on their business.

Source: Brightlocal

15% Of Customers Don't Trust Businesses Without Online Reviews

No trust suggests no interactions. 15% of possible clients will not even think about working with a business they can't find opinions about.

Source: Statuslabs