Google Represents 57.5% Of All Reviews Globally

Google is in the lead here, followed by Facebook as a remote second.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

83% Of All Young People Were Asked To Give A Review Recently

Of those asked, 80% of consumers did leave a review. In general, companies have asked 66% of all customers to give a review on their company.

Source: Brightlocal

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read a lot more reviews to get a better idea of how business is in fact doing. Do not depend on that fact alone.

Source: Brightlocal

USA Shoppers View "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of US consumers.

Source: Statista

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the general appeal of a site can only go so far.

Source: Review Trackers

Just 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies in fact use them.

Although we now know why client reviews are so powerful, many businesses obviously don't.

Source: LsaInsider

98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Site

Usually, 142 million customers check out Yelp monthly. This is as excellent a time as any if you have not claimed your free Yelp business page.

Source: RevLocal

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

73 Percent Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Scores

Online review stats make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the statistics appear more authentic which is what the prospective consumers are searching for. Almost a third of customers say composed reviews are the only feature that makes them think the websites' reviews are appropriate and beneficial.

Source: Fan and Fuel

89% Of Buyers Want To Read Reviews Using Their Mobile Phones

Be it by means of an app or a mobile internet browser, most people choose to read reviews on their mobile phones.

Source: Statista

86 Percent Of Customers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they invest at your business. They will be prepared to share it if you provide them an excellent experience.

Source: Brightlocal

Reviews Shared On Twitter Can Grow Revenues By 6.46%

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo