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63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
These online review statistics show the general popularity of a site can only presume when it comes to trust.
Source: Review Trackers
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Clients
24% of US buyers consider reviews as 'incredibly influential'.
To highlight the value of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those exact same clients are likewise ready to accept slower shipping times for such items.
Source: Turntonetworks
98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Site
Generally, 142 million consumers check out Yelp each month. If you have not declared your free Yelp business page, this is as great a time as any.
Source: RevLocal
Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, people devote more than five times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
A One Star Increase In Ranking Can Lead To A 5% To 9% Boost In Business Income
Businesses that treat clients honorably typically succeed, review sites help make sure of that.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business
The star ranking is the first thing consumers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of USA customers.
Source: Statista
Most Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends show individuals prefer to comment if they had a positive experience, instead of a average or negative one.
Source: Brightlocal
49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.
The share of consumers, who pay attention to the number of reviews is currently at 46 percent.
Source: Brightlocal
Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is presently the most popular social network which can likewise affect our purchasing decisions.
According to social media reviews stats, Facebook impacts more than half of users' purchase choices.
Facebook reviews stats expose that 4 out of 5 users are most likely to rely on a local business if it has favorable reviews.
Source: RevLocal
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
52% Of Customers Rely On A Product More If It Has Negative Reviews As Well
We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Consumers expect to see some negative reviews.
Source: Capterra
72% Of Consumers Will Not Take Action Before They Check Out Some Reviews
Regardless of how tempting your marketing is, you still require client reviews. There is no way around it. Customers are still happy to hear you out, but they trust other people more.
Source: My Testimonial Engine