Customer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

86% Of Consumers Would Think About Composing A Review For A Business

Your clients are your most important resource, and it's not just because of the money they invest at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

63.6% Of Customers Visit Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats show the basic popularity of a site can just presume when it concerns trust.

Source: Review Trackers

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also

We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

15% Of Consumers Don't Trust Businesses With No Online Reviews

No trust implies no interactions. 15 percent of potential clients will not even consider working with a company they can't discover opinions about.

Source: Statuslabs

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people check out a lot more reviews to get a better idea of how the business is really doing. Do not depend upon that statistic alone.

Source: Brightlocal

67% Of Consumers Admit Reviews Are A "Very Important" Factor When Selecting A Solution Provider

Reviews have a massive effect on their decision when clients have to choose a service provider.

Source: DemandGenReport

If They Were Asked, 77% Of Consumers Would Likely Leave A Review

More than a 35% would post a review to inform others about their consumer experience and 24% would rather direct their review to the business itself.

Over a 26% would be willing to give a review to help other people with their choice making process.

Source: Podium

89% Of Individuals Like To Read Reviews On Their Mobile Phones

Be it through an app or a mobile browser, clients prefer to read reviews on their mobile devices.

Source: Statista

72 Percent Of Consumers Won't Take Action Unless They Check Out Some Reviews

Regardless of how attractive your marketing is, you still need client reviews. There is no other way around it. Consumers are still willing to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

A One Star Increase In Ranking Can Lead To A 5% To 9% Increase In Business Revenue

Businesses that treat clients honorably generally prosper, review websites help ensure of that.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses really utilize them.

Although we now know why client reviews are so powerful, a lot of businesses obviously don't.

Source: LsaInsider

89% Of Customers Review A Companies Responses To Reviews

Not only do the majority of customers read the review replies, 30% of them hold them in high regard. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Users Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, purchasing decisions are made quickly.

Online reviews are clearly persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

83% Of All Young Clients Were Asked To Submit A Review Recently

Of those asked, 80% of consumers did leave a review. In general, companies have asked 66% of all customers to give a review on their business.

Source: Brightlocal