91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. However, they realize the massive effect user rankings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

89% Of Clients Choose To Read Reviews On Their Mobile Devices

Be it through an app or a mobile browser, most people prefer to read reviews on their smart phones.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star score is the first thing customers see. Still, users pay attention to other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

People Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing decisions are made rapidly.

Online reviews are obviously persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Factor

Stats reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers expect to see some negative reviews.

Source: Capterra

98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website

Normally, 142 million customers go to Yelp each month. If you haven't claimed your free Yelp business page, this is as great a time as any.

Source: RevLocal

53% Of Consumers Anticipate Companies To Answer Back Within A Week To Negative Reviews

Online review statistics show that 63% of customer reviews go on without a reply. That's too bad, since those businesses are losing clients that way.

Source: Review Trackers

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read consumer reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social network which can also affect our buying preferences.

According to social media reviews stats, Facebook affects over half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats expose that 4 out of 5 users are more likely to rely on a local business.

Source: RevLocal

82 Percent Of Consumers Visit Review Sites Since They Wish To Purchase A Product Or A Service And Wish To Get The Facts About Business Products And Services.

Users come since they have actually currently formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

Reviews Published On Twitter Can Help Improve Sales By 6.46%

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally two thirds of businesses have excellent and outstanding ratings. Just 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a new car and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other people, you manage to decide on one that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs

91 Percent Of Millennials Turn To Online Reviews As Much As Friends And Family

Online review statistics put clients' reviews as the most trustworthy source of recommendations. Online reviews typically carry the very same weight as advice from family and friends.

Source: Brightlocal

A One Star Increase In Score Can Cause A 5% To 9% Boost In Business Earnings

Businesses that treat consumers well typically flourish, review websites help make certain of that.

Source: Statuslabs

United States Consumers View "Product Performance" To Be The Most Valuable Information In Product Reviews

When people read reviews, they concentrate on different elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of American clients.

Source: Statista