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The Majority Of Best Selling Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower score in fact helps your overall rating.
According to customer rating stats, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
77% Of Users Don't Trust Reviews That Are Older Than Three Months
Consumers don't care how excellent your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that businesses ought to be continuously asking for reviews.
Source: Statuslabs
Google Accounts For 57.5 Percent Of All Reviews Across The World
As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of clients, who pay attention to the variety of reviews is presently at 46 percent.
Source: Brightlocal
83% Of All Younger Consumers Were Invited To Submit A Review Recently
Of those asked, 80% of clients did submit a review. Overall, companies have asked 66% of all consumers to give a review on their company.
Source: Brightlocal
60% Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping
In-store shopping is influenced significantly by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.
Reviews and rating statistics show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review statistics reveal user-generated material can do wonders in terms of conversions.
A single review can have a substantial effect on your business.
A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44 percent increase.
Source: RevLocal
89% Of Shoppers Choose To Read Reviews On Their Mobile Devices
Be it by means of an app or a mobile web browser, people young and old prefer to read reviews on their cell phones.
Source: Statista
98% Of Yelp's Website Visitors Purchased From A Business They Found On The Website
Normally, 142 million consumers go to Yelp each month. This is as great a time as any if you have not declared your totally free Yelp business page.
Source: RevLocal
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. People anticipate to see some negative reviews.
Source: Capterra
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization
The star rating is the first thing consumers see. Still, users focus on other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States customers.
Source: Statista
Only 44% Of Local Companies Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of companies actually make use of them.
Although we now know why customer reviews are so powerful, most businesses apparently do not.
Source: LsaInsider