Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

73% Of Customers Believe Customer Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the statistics appear more authentic which is what the potential consumers are looking for. Almost a 3rd of customers say written reviews are the only feature that makes them think the sites' reviews are relevant and helpful.

Source: Fan and Fuel

US Buyers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews

When people check out reviews, they concentrate on various elements of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA consumers.

Source: Statista

89% Of Consumers Browse A Companies Reactions To Reviews

Not only do most shoppers check out the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.

Source: Brightlocal

30% Of Customers Feel Positive About A Business Which Reacts To Online Reviews

Staying connected with your clients develops trust. Even something as basic as responding to their reviews and comments can make them feel valued.

As you might expect, clients who feel this way are ready to invest more money with a company.

Source: Statuslabs

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses question the integrity of online reviews. However, they realize the massive impact user ratings have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses really make use of them.

Although we now know why consumer reviews are so powerful, most businesses apparently do not.

Source: LsaInsider

If They Were Asked, 77% Of Clients Would Definitely Give A Review

More than a 35% would post a review to educate others about their consumer experience and 24% would probably direct their review to the company itself.

Over a 26% would be willing to leave a review to help other individuals with their choice making process.

Source: Podium

90 Percent Of Users Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about very first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your site, think about asking your visitors to compose one.

Source: Martech Zone

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a new vehicle and there are numerous models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.

With the help of other customers, you quickly pick one that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs

77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of clients, who focus on the number of reviews is currently at 46 percent.

Source: Brightlocal

Since They Desire To Acquire A Service Or A Product And Want To Get The Facts About The Businesses Products And Services, 82% Of Customers Go To Review Websites.

Users come since they have currently formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers expect to see some negative reviews.

Source: Capterra

The Average Review Length Has Become 65% Shorter Since 2010

Presently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

53% Of Consumers Expect Businesses To Reply Within A Week To Negative Reviews

Online review stats prove that 63% of consumer reviews stay without a reply. That's too bad, because those companies are losing consumers that way.

Source: Review Trackers

Online Item Reviews About An Item Can Raise Its Conversion Rate By A Whopping 270 Percent

User review stats show the purchase likelihood for a product with 5 reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

70 Percent Of Customers Prefer To Learn About A Business By Means Of Reviews And Short Articles, Instead Of Advertisements

Advertisements are all well and good, but it deserves trying a different approach too. Reviews are without a doubt the very best method to discover the truth about a service or product.

Source: Statuslabs