Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'incredibly influential'.

To illustrate the importance of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those exact same customers are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

74 Percent Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from adequate to improve your website's SERP ranking.

Looking at online rankings data, we discovered that a company needs to have at least 40 reviews before customers "Award" it with a star.

Source: Brightlocal

89% Of Clients Read A Businesses Feedback To Reviews

Not only do the majority of individuals check out the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews Throughout The World

Google remains in the lead here, followed by Facebook as a remote second.

These the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Site

Generally, 142 million consumers visit Yelp on a monthly basis. This is as excellent a time as any if you haven't claimed your complimentary Yelp business page.

Source: RevLocal

72% Of Consumers Won't Take Action Unless They Read Some Reviews

Regardless of how attractive your marketing is, you still require consumer reviews. There's no skirting around it. Customers are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine

30% Of Customers Feel Favorable To A Business Which Reacts To Online Reviews

Staying connected with your customers develops trust. Even something as simple as reacting to their remarks and reviews can make them feel valued.

As you might anticipate, clients who feel this way are ready to spend more cash with a company.

Source: Statuslabs

89% Of Individuals Prefer To Read Reviews Using Their Smartphones

Be it through an app or a mobile browser, customers choose to read reviews on their smart phones.

Source: Statista

83% Of All Younger Consumers Were Asked To Submit A Review Recently

Of those invited, 80% of clients did give a review. Overall, businesses have actually asked 66% of all consumers to give a review on their company.

Source: Brightlocal

82 Percent Of Consumers Visit Review Sites Since They Want To Buy An Item Or A Service And Want To Get The Facts About Business Product Or Services.

Review sites are places that people go to get the truth about a business, service or product . Users come because they have already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

15% Of Clients Don't Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15% of possible clients will not even consider working with a business they can't find viewpoints about.

Source: Statuslabs

A Lot Of Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower ranking really helps your overall score.

According to consumer rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Favorable Reviews Encourage 68% Of Consumers To Use A Local Business

Since the huge majority of customers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review stats put customers' reviews as the most reliable source of recommendations. Online reviews generally bring the exact same weight as advice from loved ones.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users take note of other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read customer reviews, concur that it increases their buying confidence.

Companies use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista