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A Single Business Review Can Lift Its Conversions By 10 Percent
Online review statistics show user-generated content can do wonders in regards to conversions.
A single review can have a massive influence on your business.
A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44 percent boost.
Source: RevLocal
Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of companies really use them.
Although we now understand why consumer reviews are so effective, a lot of businesses obviously do not.
Source: LsaInsider
Google Represents 57.5 Percent Of All Reviews World-wide
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Buyers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. Purchasing decisions are made quickly.
Online reviews are obviously convincing, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
Negative Reviews Can Improve Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review data, people spend more than 5 times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people read much more reviews to get a better idea of how the business is in fact doing. Don't depend on that statistic alone.
Source: Brightlocal
The Majority Of Shoppers Aged 25-34 Published Reviews
According to Statista, the more youthful generations are obviously the more opinionated ones.
Source: Statista
61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Generally 2 out of 3 businesses have outstanding and great rankings. Just 5% of companies have a score listed below three stars.
Source: Brightlocal
89% Of Customers Want To Read Reviews On Their Mobile Devices
Be it via an app or a mobile web browser, people today prefer to read reviews on their mobile phones.
Source: Statista
When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Aspect
Data reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well
We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People anticipate to see some negative reviews.
Source: Capterra
Software Application Reviews Impact Over 98% Of All Buyers
18 percent of software buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra