Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, individuals devote more than five times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.

Reviews and rating data reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Businesses

More youthful people know the worth of being informed. User-generated material has an unassailable influence on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

15 Percent Of Consumers Don't Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of prospective clients will not even think about working with a company they can't find viewpoints about.

Source: Statuslabs

90% Of Buyers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. However, they recognize the enormous effect user ratings have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

The Majority Of Popular Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower ranking really helps your overall rating.

According to consumer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who pay attention to the number of reviews is currently at 46 percent.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

83% Of All Young Buyers Were Asked To Give A Review Recently

Of those invited, 80% of clients did leave a review. In general, businesses have actually asked 66% of all consumers to post a review on their company.

Source: Brightlocal

77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how great your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out much more reviews to get a better idea of how business is actually doing. Don't depend upon that statistic alone.

Source: Brightlocal