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70% Of Consumers Choose To Discover A Business Through Reviews And Posts, Rather Than Advertisements
Ads are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the best way to discover the truth about a service or product.
Source: Statuslabs
89% Of Clients Prefer To Read Reviews Using Their Mobile Devices
Be it via an app or a mobile web browser, individuals prefer to read reviews on their phones.
Source: Statista
91% Of Millennials Have Faith In Online Reviews As Much As Friends And Family
Online review statistics position consumers' reviews as the most trustworthy source of recommendations. Online reviews generally bring the very same weight as advice from friends and family.
Source: Brightlocal
52% Of Consumers Trust A Product More If It Has Negative Reviews Also
We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some negative reviews.
Source: Capterra
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Clients Could Invest 31 Percent More With A Business That Has Great Reviews
Focus on this statistic. The better other users explain your services or product, the more money you can charge and customer review statistics reveal to us exactly just how much more.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star score is the first thing consumers see. Still, users take notice of other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States consumers.
Source: Statista
American Buyers View "Product Performance" To Be The Most Valuable Detail In Product Reviews
When people check out reviews, they concentrate on various aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of USA customers.
Source: Statista
More Than Half Of Consumers Will Not Use A Company If It Has Less Than A 4 Star Ranking
This stat is among many that illustrate the importance of online rankings. Now that news of consumer satisfaction travels this fast, keeping your customers pleased is more important than ever.
57% of customers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.
Furthermore, 11 percent looked just for organizations with a best five star rating.
Source: Brightlocal
88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Statistics reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
86 Percent Of Consumers Would Think About Writing A Review For A Business
Your clients are your most important resource, and it's not only because of the cash they spend at your business. If you give them a good experience, they will want to share it.
Source: Brightlocal
71% Of Millennials Search Customer Reviews Of Expert Services
More than half of all people in need of a professional service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to pick a doctor or an attorney.
Younger people (age 18-35) are even more inclined to hire an expert based upon online reviews. Only 19% of millennials will think about employing an attorney without any.
Source: Thomson Reuters